"America, please don't buy a Harley because it gets 50 MPG," the Motor Company pleads in new print ads that debuted today (click the left image to enlarge.) Their fall campaign, similar in spirit to the first "So Screw It, Let's Ride" ads that appeared several months ago, bolsters Harley's devil-may-care attitude in the face of high fuel prices and a stumbling economy.
Whether or not you're a Harley fan, it's hard for a true enthusiast to argue with the statement that "MPG describes riding like biology describes sex." And considering the nation's current fascination with two-wheeled transportation as a way to save money at the pump, I think it's a timely message that draws attention to the passion of riding... what do you think?
Photo © Harley-Davidson
Click to enlarge