Disembodied, Diesel Helmet-Wearing "Quique" Character Makes Motorcycle Promos Fun Again

There isn't a whole lot of innovation in the motorcycle ad industry these days. Sure, Harley made waves with their "Screw it, Let's Ride" campaign, but the marketing landscape is-- for the most part-- pretty drab.

But when I read our moderator Carrie's forum thread about a certain YouTube video depicting a helmeted, disembodied Argentinian dude by the name of "Quique," I discovered something refreshing. In contrast to this typically flashy promo that promotes the same product, the "Quique" video comes across as disarmingly different... even if it's not exactly your cup of tea.*

Diesel deserves kudos for producing a viral video that's more concerned with amusement than it is with the hard sell. Though gory stuff like this still makes me hesitant to wear anything less than a full-face helmet while I ride, at least I'm not likely to forget the story of "Quique" any time soon.

Sources: About.com Forum, YouTube, quiquethehead.com

* Which I experienced firsthand when I showed the video to my wife, who didn't see the humor in the piece... does that make me easily amused?

Screen Grab © Diesel