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How a Buell Veteran Landed in the Electric Motorcycle Business

By , About.com GuideMarch 23, 2011

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Zero Motorcycles VP of Engineering Abe Askenazi Q & A

You'd think two corporate cultures couldn't be more different than the late, great Buell motorcycle company and the Santa Cruz, California-based electric upstart known as Zero Motorcycles. But is the brave new world of battery-powered bikes really that different from the v-twin powered old guard?

Abe Askenazi doesn't think so, and he should know; the guy put in 15 years at the Wisconsin-based manufacturer under Harley-Davidson ownership, and when Buell was put out to pasture, he was drafted by Zero to infuse the company's products with more motorcycle-like characteristics.

Among the fruits of his labor are bikes like the 2011 Zero S, which I tested recently near the company's headquarters in Santa Cruz. Fresh off a $26 million infusion of cash, Zero is well positioned to bring electric motorcycles towards the mainstream.

I sat down with Abe at Zero's 2011 press launch to find out what connects the seemingly unrelated worlds of internal combustion and electric motorcycles; find out his perspective in this interview.

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Photo © Zero; click for Q&A

Comments
March 27, 2011 at 12:23 pm
(1) j.rotten :

Whoa – This is really cool. It’s good to hear from someone inside Zero and get his perspective of the direction e-bikes are heading.

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