Update as of 9/12/11, 10:27AM PDT:
Thanks for everyone's comments. I received this note from Nissan's PR department: "We've heard your concerns regarding the JUKE Trophy digital video, and pulled it immediately. We sincerely apologize that our creative direction missed the mark. Nissan promotes sharing the road with all riders and drivers and does not condone reckless behavior. Thanks for sharing your feedback."
Here's an eye-opener for you: watch this Nissan Juke ad, which tells the tale of how the Japanese compact sport utility came to acquire its "unique center console."
Without spoiling too much, let's just say that within the clip's computer-generated, anime-inspired realm, the Juke's center console was inspired by a fantasy involving the gladiatorial annihilation of motorcycles and riders.
I enjoy testing cars as well as bikes, and had plenty of good things to say about the Juke when I reviewed it-- but had I seen the offending clip back then, I might have a different opinion on that "motorcycle-inspired" center console.
Incidentally, my contact who forwarded me the clip wrote a note to Nissan, who offered this response:
We at Nissan North America, Inc. are very concerned about acceptable advertising programs. We do have both a professional screening service and our advertising agency monitoring the general content of advertisements carrying the Nissan message. Nissan recognizes that people have different standards as to the acceptable content, and we sincerely apologize that you found this particular advertisement to be unacceptable.
What do you think?
Source: YouTube, Reg Kittrelle
Photo © Basem Wasef; click to enlarge