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Basem Wasef

BMW Motorrad Gets Restless— Do You?

By March 5, 2013

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If you've ever felt an itch to hit the open road... let's just go out on a limb and assume you have... BMW hopes their latest marketing campaign will strike a chord that draws you to their brand.

These three video clips depict sportbike riders, tourers, and adventure seekers horizon chasing on Beemers, an authentic motivation since wanderlust is one of the many reasons we ride.

The promo recalls a BMW-ized version Harley-Davidson's 2008 "Screw it, Let's Ride" campaign (only without the semi anti-establishment attitude), and the spots sure seem consistent with BMW's tone of rugged-yet-affluent adventure seeking.

Do these clips make you want to go out and ride, or do they simply reinforce the idea that bikemakers are desperately seeking more buyers?

I'd love to hear your thoughts.

Source: feedyourrestless.com


Photo © BMW

March 6, 2013 at 12:00 am
(1) Pete says:

Good ads! It’s nice to see an ad that doesn’t bash the competition to sell it’s product. Detroit could take a lesson.

March 6, 2013 at 11:43 am
(2) Shoes 4 Industry says:

I’d like to know the full story behind Kevin Ash’s accident in South Africa.

March 6, 2013 at 12:11 pm
(3) Eder Giovani Savio says:

BMW Motorrad sells fun. And they do it because we need fun.

June 19, 2013 at 11:35 am
(4) Les says:

Excellent, informative article.

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