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Basem Wasef

2014 Harley-Davidson Models: What is Project Rushmore?

By August 21, 2013

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Harley-Davidson Rushmore

Newsflash: I may have lampooned the idea in the past, but Harley-Davidson is now actually offering a non-V-Rod engine with liquid-cooled cylinder heads in its 2014 lineup. They call their water and oil system Twin-Cooling, but believe it or not, that's not the biggest news for '14-- which I can confirm because I just spent two days riding the new Harleys in Colorado.

More notable than Twin-Cooled engines is what the Motor Company is calling Project Rushmore, a movement that kicked up when the company was down on its luck in the thick of a nasty global recession in 2009.

So, what's it all about? It's got less to do with Presidential rock sculptures and more to do with how H-D is doing business differently these days. I've got details in this What is Harley-Davidson's Project Rushmore? article.

Check it out, and stay tuned for more details on Harley's liquid-cooled engine and, of course, reviews of the new bikes.

Related:

Photo © Harley-Davidson

Comments
August 21, 2013 at 11:04 am
(1) Joe says:

Looks like Matt Levatich is taking HD in the right direction. Look forward to your reviews.

August 21, 2013 at 2:03 pm
(2) Steve in GA says:

Oh no, Basem, please say it ainít so! Harley is going to have liquid cooling, airflow that actually makes the rider comfortable and luggage that really holds your stuff?

Good heavens, if we canít get this stopped, this could lead to abominations like a smooth idle, a weight reduction of 200 pounds or even an exhaust note that canít be heard in the next county!

I have seen the apocalypse and its name is Project Rushmore.

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